CENTRAL WEST END ST. LOUIS, MO. (KTVI) - Other property managers and owners from around the area of Tuesday nights 5 alarm fire, are lending a helping hand to residents of the 3949 building.
Employees of village green properties sprung into action through social media and on site volunteering the minute word got out of the blaze at 3949 and in less than a day gathered an overflow of donations to help the effected residents.
Chris Beckwith of village green launched a social media campaign Tuesday night, calling for donations to help the victims of the 5-alarm fire. He did not expect the overwhelming response that followed.
"We said, 'Bring anything: food, clothes, toiletries, gift cards.' Right at 9am when we opened the doors, everybody from St. Louis came through and just had bags and boxes of items."
The village green team stressed the importance of helping others during such a difficult time, a time that as fellow property managers, they are all too familiar with.
"We've experienced devastating fires like this, so we know what it's like for the people that work at 3949 Lindell and their associates. And we know what it's like for the residents. So that's why we're able to step up and take control and do what we need to do because, if it ever happened to us, we would want the same thing."
With over 45 bags full of donated items brought in from outside sources, Chris Beckwith is encouraged by the generosity of St. Louisans when it counts the most.
"It was just phenomenal how St. Louis came together. And it really goes to show how strong our city is, how strong our people are, and how dedicated and how caring everybody is just within the St. Louis City area."
The village green apartments will continue to collect donations that they will hand deliver to the American Red Cross, just like Wednesday's 45-bag haul.
"It's a good feeling. We're excited to go in, and drop off those materials, these items, and hopefully we can bring smiles to people's faces instead of tears like last night."