"You go under and you run out and you won't be able to think straight for a minute. You can't feel your hands and feet but after about five minutes you start to feel back to normal." said Co-organizer Trisha Cruz.
I know what you're thinking. Why would anyone want to take off most of their clothes and go jump in a frozen lake?
"For the animals, you know last year we raised around $4,000 in ten minutes." said Trisha Cruz.
This year they will raise more than $5,000. That's why these frozen folks were willing to plunge for their pooch, take a dive for a dog or getting frozen for man's best friend.
"It's refreshing New Year's Day after having a couple of cocktails. It wakes you up and gets you going for the New Year." said Co-organizer Alison Dreith.
You might call it one of those ice cold bucket list type of things.