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What Is This? A Familiar Sign Is Under Construction

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ST. LOUIS, MO (KTVI) – You may recognize these letters from the famous “Budweiser” sign on top of the brewery’s Bevo building in Soulard.  These are the new brighter letters that will be replacing the current sign.  Workers have stopped work for the day because severe weather is heading through the area.

Workers began dismantling the sign on Monday.  They will be replacing it with a new brighter version of the sign that lights up using LED technology.  The improvements to the sign will also make it better able to withstand exposure to the elements.

The renovated sign should be back up and lighting the St. Louis sky in four or five weeks.