New Bright Budweiser Sign Lights Up


ST. LOUIS, MO (KTVI)– Just in time for the bad weather, an iconic sign of St. Louis is back, beaming brighter than ever.

The vintage red Budweiser sign that sits atop the Bevo building on the brewery grounds was re-lit after nearly a month long renovation project.

The new sign retains its classic block lettering, but now uses LED technology, which allows it to shine brighter and withstand the elements.

It’ll get its first test Thursday when our winter weather comes in.

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