ST. LOUIS (KTVI)- Starting Sunday, every Budweiser sold through July 4 will benefit military families. For every case of Budweiser sold from May 5 to July 4, the King of Beers will make a donation up to $1 million to the Folds Of Honor Foundation. To kick off the program, the Anheuser-Busch Foundation donated an additional $500,000, with a total of $1.5 million possible for Folds of Honor.
Since 2010, Budweiser has raised more than $5 million for the Folds Of Honor Foundation and provided more than 1,000 educational scholarships to the families of soldiers killed or disabled in service.
Each Budweiser (including draught) sold will trigger a donation, including some new items including the limited-edition red, white and blue patriotic packaging for both bottles and cans and the unique bowtie-shaped can that will be available starting Monday, May. 6.
The fundraiser is one component in a series of activities Budweiser has in store for its 2013 “Red, White and Blue Summer” initiative. As part of this program, the Budweiser Clydesdales will visit military bases across the United States during a series of barbecues.