(KTVI) – JC Penney is getting criticized for a "back-to-school" TV ad, that features a ''voice over'' from a mother, saying a son's clothes could "make or break" him for the entire year.
It then shows the student sitting alone at a lunch table.
Some parents say the spot promotes bullying and puts pressure on cash strapped parents to buy the latest clothes.
JC Penney announced the ad in question is no longer part of its TV campaign and says the ad was not intended to "trivialize or promote bullying."
JC Penney’s sales are down and it's looking for a new CEO.