Scott Schaffer from Blad Technologies discussed features of the new phones and what Apple is doing to set themselves apart from rival smartphone companies.
The 5s comes with a touch fingerprint ID.
Could this lead to an iPhone thief cutting off the owner's thumb? No, it needs to be a living finger in order to function.
While there is a fingerprint ID, the password option is still available for those who prefer that way.
The 5s will begin at $200, and the 5c will start at $100.
The new iPhones will go on sale on Sept. 20, with pre-orders starting on Sept. 13.