– ST. LOUIS, MO (KTVI) – What`s black and white and read all over? That would be today’s Boston Red Sox ad in the Post Dispatch.
‘I literally saw the ad this morning and thought what a classy move by the Boston Red Sox,’ says Nancy Long the vice president for marketing.
For many turning to page three of today’s post was a pleasant surprise.
The Red Sox took out a full page ad to say,” Your region, its people and the entire Cardinal`s organization represent everything that’s great about baseball.”
‘The owner as you probably know of the Red Sox is also the owner of the Globe, John Henry,’ says Long. ‘So he clearly knows the ability to reach the biggest audience in St. Louis is to run a full page ad full color in our newspaper.’
This new sense of civility in sports actually began last year when the Chicago Blackhawks beat the Bruins to win the Stanley Cup, and then took out an ad in the Boston Globe to thank the team and its fans for a great final.
‘I think it’s great,’ says Wade Quarles. ‘It demonstrates the mutual respect between the two cities and two of the greatest baseball teams in the history of the major leagues.’
‘I mean I thought it was a nice gesture,’ says Lucretia Payne. ‘I guess you could say a little bitter sweet but I thought it was really a nice thing for them to do. Very thoughtful and um, hopefully sincere.’
‘I mean they’re serious about baseball and that’s their favorite team for sure,’ says Larry Wolters, a former Boston resident. ‘But they go a different crazy over there.’
While this tip of the cap to the Cardinals, the fans and the city of St. Louis is nice.
It’d be even better if we could pay that forward next October…and send a thank you note of our own.
Patrick Clark, fox 2 news.