ST. LOUIS, MO (KTVI) – A well-known St. Louis children’s charity says ESPN won’t air their commercial because it mentions “Jesus” and “God.” ESPN has now agreed to air the ad from Cardinal Glennon Children’s Foundation. They posted the following statement online:
“We have again reviewed the ads submitted for the SSM Cardinal Glennon Children’s Medical Center and have concluded that we will accept the original requested commercial.
It will run in Saturday’s VCU at Northern Iowa basketball game on ESPNU. This decision is consistent with our practice of individual review of all ads under our commercial advocacy standards.”
The ad is for the organization’s Tree of Hope campaign and encourages people to leave messages to lift the spirits of children hospitalized over the holidays.
Originally, ESPN declined to air the commercial saying the lines, “celebrate the birth of Jesus” and “help us reveal God’s healing presence” were “problematic.”
Dan Buck, Vice President, Cardinal Glennon Children’s Foundation said the commercial, “was meant to connect with viewers during this Christmas season and encourage them to send a message of hope to sick children at SSM Cardinal Glennon Children’s Medical Center.”
Cardinal Glennon Children’s Foundation raises funds to support children suffering from illness get the medical attention they need at SSM Cardinal Glennon Children’s Medical Center.