ST. LOUIS (KTVI) - What started as a simple shirt has become a movement.
'A friend asked me to make a shirt to go to a concert,' says Quinton Jackson, a co-designer of the shirt.
That was the Wiz Khalifa concert this week at Verizon Wireless Amphitheater where the rapper asked to wear the shirt after spotting it in the crowd.
'My brother Quinten was a teacher, Bilal was a contractor and I played professional football,' says Roren Thomas, a cofounder of Born Poor Live Rich Clothing Company. 'So we all had a little buzz and were creative from birth.'
And what started as a gift for a friend became an opportunity to help others.
After getting permission from the family of Mike Brown, these three friends and their Born Poor Live Rich Clothing Company began selling the t-shirts that say "Don't Shoot' for ten dollars.
All proceeds will go to the Brown family.
'You don't have to say anything the shirt says it all,' says Thomas. 'You can just walk around and don't have to give your opinion. The shirts say it all. I think that's what everyone needs to do.'
'It's more than Mike Brown, it's the black on black crimes in St. Louis where people shooting each other over pointless and petty reasons,' adds Jackson. 'They're running to the gun when they could actually talk things out.
You can find more information about the shirts at www.bornpoorliverich.com.