The story behind the rarely seen 9/11 Budweiser commercial that only aired once

ST. LOUIS, MO (KTVI) -  An ad featuring the Budweiser Clydesdales aired only one time during the Super Bowl of 2002.  The horses pay tribute to the memory of the fallen of September 11th with an unforgettable, breath-taking bow. Many have never forgotten the commercial that never aired again.

A-B's creative team came up with the concept and moved heaven and earth to make the commercial. They had to get approval from members of Congress, the ad community and from New York Mayor Rudy Guiliani.

"We filmed in New York City. We had a helicopter going over the Brooklyn Bridge. Mayor Giuliani let us into the city. The only film company of any sort right after 9-11 to actually come into air space with our helicopter to film the Clydesdale the hitch coming into Battery Park and it was amazing...just amazing," said Bob Lachky, former executive vice president of AB Global Creative.

It was amazing, especially considering how New York was a city hurting and on edge.  And yet a St. Louis-based company, touched by the pain of the worst act of terrorism on U.S. soil took a risk to help one of our favorite cities and our nation heal.

See the ad here:


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