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Verizon FIOS to let you pick and choose cable channels

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NEW YORK (CNNMoney) — Verizon FIOS will start letting customers opt in — and out — of the cable channels they get as part of their pay television service — the first move by a major provider toward a la carte service.

Cable operators have traditionally forced customers to buy the full range of basic networks, including high priced sports channels, kids networks and food channels.

Since cable operators have to pay the programming networks for each subscriber, consumer advocates have argued that the bundling resulted in bigger monthly cable bills.

But media companies have traditionally demanded that cable operators show all their networks if they’re going to show one.

Walt Disney, for example, has not only kids programing like the Disney Channel but also ABC and the many sports networks of ESPN.

Starting Sunday, Verizon will begin to offer customers what it is calling “Custom TV.” It will have a base package of 35 networks, including CNN, AMC, HGTV and the Food Network. Then, seven different bundles of networks will be grouped by types of programming. Customers can chose any two packages of networks as part of the basic fee, and can get additional bundles for $10 a month each.

The bundles include a sports package that includes ESPN and Fox Sports 1, and a second sports package that includes the NFL Network, the MLB Network and 18 regional sports channels that carry the games of local teams. An entertainment package will carry some of the most popular cable networks such as TBS, TNT and USA.

A news package will carry Fox News, MSNBC and CNBC, while a kids’ package will include the Disney Network, Nick and the Cartoon Network.

Finally, a pop culture package includes Comedy Central, E! and MTV, and a “lifestyle” package that includes Animal Planet, Bravo and Lifetime.

“Increasingly customers are saying, ‘I want to pay for what I view,'” Tami Erwin, senior vice president and group president for FIOS.

By Chris Isidore