Uber, MADD partnership on anti-drunk driving initiative

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ST. LOUIS (KTVI) - Beginning Friday and throughout the month of October, each new ride with ride sharing service Uber using the promotion code "SAFESTL" will earn the new Uber user a free ride (up to $20) and Uber will donate $5 to Mothers Against Drunk Driving. The two organizations say it's a win-win for St. Louis.

Money donated through the Uber app will support those who have lost loved ones and helping victims injured in drunk driving accidents.

In its first weekend of operation in St. Louis, Uber reports more than 5,000 trips took place, and more than 2,000 happened between the hours of 10 p.m. and 3 a.m.

"A lot of folks are out on the town, having a good time, drinking with friends (during that time)," said Uber spokesperson Brooke Anderson. "That's really the number one impact we can make is providing them a safe ride home, that's very convenient after they've had a few drinks."

Last week, Uber filed lawsuit against the St. Louis Metropolitan Taxicab Commission alleging anti-competitive practices. Uber is currently operating in St. Louis without approval.

Several establishments throughout the St. Louis area are supporting the partnership as well including: Atomic Cowboy, Big Daddy's in Soulard and On The Landing, John D. McGurk's Irish Pub and Garden, International Tap House, Thaxton Speakeasy, Van Goghz Martini Bar & Bistro, Urban Chestnut Brewing Co., The Schlafly Tap Room and Drunken Fish.