St. Louisans ready to cash in on IKEA

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ST. LOUIS (KTVI) – Wednesday will be dream-come-true-day for thousands of shoppers who have been waiting for opening day at the new IKEA store in Midtown St. Louis.

And lots of other businesses are hoping the Swedish furniture retailer will furnish them with new customers.

Laurie Stephens owns a shop in St. Charles called Redposie. She teaches people how to creatively paint and stain furniture and then sells them the tools to do it.

Now, with IKEA bringing truckloads of white furniture into the market, Stephens hopes to woo those customers to become her customers, by offering free lessons on how to make something plain a lot more colorful.

'We add some color and add some texture, so it is not just a white piece of furniture,' Stephen said. 'We give it a bedazzle.'

Not only is a lot of what you`ll find at IKEA white; much of it is also something you have to assemble yourself.

At least one local carpenter is already offering his services to assemble and deliver IKEA furniture, from as little as $79 dollars to $769, depending on the original price of the item.

Meanwhile in the Grove neighborhood just a few blocks south of IKEA, a restaurant called Layla is hungering to cash in on IKEA mania by offering customers who bring in an IKEA receipt get ten percent off their meal.

But will IKEA shoppers have the stomach for it?

'I think they will all try their meatballs for sure, but hopefully they will have their meatballs and they`ll say let`s have a sit down,' said owner Jason Sparks.

'There is going to be a lot of traffic down here and I think it will last for a while,' he said.