ST. LOUIS (KTVI) - The Vanity Fair intimate wear brand is donating bras to ladies working their way out of poverty and into financial independence.
The company has teamed up with Dress for Success to make sure women have the undergarments necessary for a polished look in the office. There is some shopping therapy for the clients and the donors.
The month-long drive is called "BOGOGO"; buy one, get one free, and give one. For every bra purchased this month at J.C. Penney's, Sears or Macy's, customers will get an additional bra free. Vanity Fair will then donate a third bra to Dress for Success. Customers can even write an inspirational note to the clients.
Dress for Success Midwest
BOGOGO Bra Drive
JCPenney: October 7 - 12, 2015
Sears: October 11 - 17, 2015
Macy's: October 14 - 18, 2015