Fans cheer release of filmmaker Ava DuVernay doll
NEW YORK — The world of Barbie is about to get a surge in Hollywood talent, as Mattel is set to release for sale a doll based on filmmaker Ava DuVernay.
DuVernay and Mattel, which owns the Barbie brand, tweeted on Sunday that the doll will be available for sale on Dec. 7.
“Tomorrow this #AvaBarbie goes on sale for Christmas because enough folks asked @Mattel to do so. Wild + wonderful,” she tweeted.
Back in April, Mattel released one-of-a-kind Barbie dolls based on six women for the Variety magazine’s Power of Women Luncheon, including Duvernay, actress Kristin Chenoweth and fashion magazine editor Eva Chen.
“Barbie has always represented that girls have choices, and this spring we are proud to honor six ‘Sheroes’ who through their trade and philanthropic efforts are an inspiration to girls,” said Evelyn Mazzocco, general manager for Barbie, at the time.
Fans clamored for the dolls, though the special edition dolls weren’t available for sale then.
The DuVernay doll’s December release seemed to hit a chord with consumers. On Sunday, Twitter users were singing the praises of Mattel and the #AvaBarbie.
“#AvaBarbie is so amazing. Proud @Mattel is letting millions of girls see they can be anything they want,” wrote twitter user @ambreignslee.
“In spite of the fact that I am 40ish, I will be buying an #AvaBarbie. Because… it’s @AVAETC!” wrote Twitter user @educatedbrngirl. “No further explanation needed!”
DuVernay also tweeted that her proceeds from the doll will benefit civil rights advocacy group ColorOfChange.org and human rights non-profit Witness.
Mattel hasn’t said where the doll will be sold or how much it will cost.
By Robert Mclean