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Companies are using free trials to trick consumers into costly memberships

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ST. LOUIS, MO (KTVI) – The Better Business Bureau says consumers in Missouri and Illinois should be cautious when ordering ‘free trial’ skin care products online. This is after consumers complained that companies used the offers to trick them into enrolling in costly membership programs.

One of the businesses, Las Vegas-based Vital Global Marketing, appears to be tied to companies that have generated hundreds of customer complaints across the St. Louis area and the nation. Many of the complaints are from women who said they thought they were paying $5 or $6 for a sample of anti-aging cream only to discover later that their credit cards were charged between $80 and several hundred dollars for products with little or no value.

Among the businesses that appear linked to Vital Global marketing is a company called Beauty & Truth, which has listed addresses in Las Vegas and St. Louis County. Beauty & Truth appears to market several similar skin care products under a variety of names.