JC Penney’s New Strategy

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

By now you've seen the new JC Penney commercials with the ladies screaming about no more sales, different pricing and different approach in their stores. It all starts Wednesday in their stores. Is this a game changer in retail? Will it turn the company around?