WATCH LIVE: Press conference after Bill Cosby sentencing

Multi Billionaire Invites Local Charity To Enter Contest

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ST. LOUIS, MO (KTVI)-- There are children around the globe who lack basic oral hygiene care simple because they don't own a toothbrush.  So  Eric and Geri Cope created Smile Squared.  A one for one initiative with every toothbrush bought, an additional brush is sent to a child in need.

To do this the company needs to sell lots of brushes to make a difference.  And the Cope's are making phone calls, sending emails and doing whatever it takes to get the message out about the company.

Sir Richard Branson, multi billionaire businessman invited the Cope's to enter a contest that encourages business to become a force for good, putting people, planet and profit at the core of what they do.

The winner of the contest gets a 'money-can`t-buy connection trip' to South Africa with Branson`s non-profit foundation, Virgin Unite.

"I believe our product would take off just because of the exposure if we won," said Eric Cope

Votes from the public will select the winner and results will be announced April 17th.

We have provided a link to the Smile Squared website if you would like to help out.