A-B’s Responsibility Matters Turns 30

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(KTVI) - Here's something that might make you feel old, it's been 30 years since Anheuser-Busch launched its Responsibility Matters campaign, raising awareness about what it means to drink responsibly.

Kathy Casso is A-B's vice president for corporate and social responsibility and she joined us to talk about the important anniversary, how the campaign began, and the celebrities who have been involved in getting the message out.