ST. LOUIS, MO (KTVI) - Forget dialing an 800-number to complain, and don't even think about writing an old-fashioned letter. If you want a business to take notice of your bad experience, and actually do something to make it right, use social media.
From Facebook to Twitter to YouTube, consumers are using their smartphones to demand action, and it's working. The movement started several years ago and it's only grown as mobile apps make it easy to get your voice heard. Companies are more likely to respond on social media because they don't want to be embarrassed in front of millions of users.
Here are the most effective ways to complain online:
- Avoid the temptation to fire off a nasty post or Tweet; keep it professional.
- Clearly state what went wrong.
- Tell the company what needs to be done to make the situation right.
- If you don't get a response in a reasonable amount of time, re-post.
- GripeVine - This service amplifies your online voice and connects you directly with company decision makers who can get your complaints heard and resolved, quickly and easily.
- Tips For Businesses
- Tips for consumers
United Breaks Guitars Music Video
"The Son's Of Maxwell" band produced this music video to call out United Airlines about breaking their guitar while on tour.
According to the band's post on YouTube, " They didn't deny the experience occurred but for nine months the various people I communicated with put the responsibility for dealing with the damage on everyone other than themselves and finally said they would do nothing to compensate me for my loss. So I promised the last person to finally say no to compensation that I would write and produce three songs about my experience with United Airlines and make videos for each to be viewed online by anyone in the world."