ST. LOUIS, MO (KTVI)- The St. Louis Cardinals are known for using social media to promote the team. Campaigns like the Stand for Stan Campaign, Facebook Fridays with Fredbird, and #VoteSTL All-Star balloting have been huge successes.
Now the team is trying something brand new on Instagram. They are introducing what they are calling a #Nestflix Instagram original video series called #TheFrontOffice.
The Cardinals debuted the #Nestflix series Tuesday on the team’s Instagram account with three episodes. Each video is only 15 seconds long. New episodes will post daily over the next few weeks.
#TheFrontOffice stars actress Phyllis Smith, Fredbird, the Rally Squirrel, and an all-star cast from the Cardinals Front Office. This “Mascots”-mentary unveils that despite the friendship created during the team’s 2011 post season, Fredbird and the Rally Squirrel are now bitter rivals.
Follow the Cardinals on Instagram (@cardinals) to watch the show.
More information: cardinals.com/nestflix
You’ll also find the team on Vine, Tumblr, Pinterest, and Google Plus.
More info: Video Comes To Instagram