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Look out for breast cancer charity scams

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ST. LOUIS, MO (KTVI) - You will see a lot of pink being worn in October for breast cancer awareness month. It's easy to pink it up but does the money from all those products actually help fight breast cancer?

If you want to support breast cancer charities by purchasing products, BBB advises that you look into how that purchase will benefit a charity and which charity will get the money.

More tips:

  • Inspect the product for information.  Many companies clearly report on labels how much of their sales go to charity and specifically where the money goes.
  • Check the company’s website.  If the information isn’t on the product itself, it often can be found at the website address printed on the product packaging.
  • If you still can’t find the information, call the company and ask for it. Firms that use charity tie-ins to market their products should be transparent to consumers.
  • Contact the charity directly if you have doubts they are receiving proceeds.

Check out the charity to decide whether you believe it is worthy of your support. One way to do this is by contacting BBB to determine whether the charity meets the BBB’s 20 Standards for Accountability. You may reach BBB by going to or by calling 314-645-3300.

Consumers can find reports on charities at the BBB website.