(KTVI) - Is Black Friday dead?
The day after Thanksgiving was when retailers would hope to go from being unprofitable (in the red) to profitable (in the black).
Dr. Benjamin Akande, Dean of Webster University's Walker School of Business, discussed how times have changed.
Dr. Akande talked about how the big Black Friday rush is a thing of the past.
The deals are all going on now.
The change is partly due to the shortened time between Thanksgiving and Christmas.
Stores have implemented new strategies to get people to shop at their stores before going to the competition.
This can be seen when stores offer month long November deals or specials starting days before Thanksgiving.
For example, electronics giant H.H. Gregg has been offering deals all month, and they will last until Thanksgiving.
Amazon's deals began November 1st as well, and they have added deals weekly leading up to Black Friday.
A study conducted by the National Retail Federation determined that 53.8% of people have already started their holiday shopping.
Dr. Akande offered some advice for shopping this holiday season.
He suggests taking advantage of the price war now, because there is no sense in waiting for Black Friday.
He also said that the key for finding the best deal is to be patient.
If you decide to brave the Black Friday crowds, Walmart is ad-matching competitor prices good on the same day at the register on Thanksgiving Day and Black Friday.
Doorbuster deals are usually not included.
For those who want to get a jump on the Black Friday; Walmart, Target, JC Penny and Best Buy will be open Thanksgiving night.
For more information on Dr. Akande, visit: http://benjaminakande.com/