A Twitter account @Amazing_Maps conducted a project by entering the words, "Why is [insert state here] so..." in order to get Google to auto-complete the phrase with the word people most commonly write in the search bar next, according to the Huffington Post.
So if you googled, "Why is Illinois so.." the word "corrupt" would appear in the auto-correct. For Missouri, the next word is "conservative."
Is this an accurate depiction of what people think of their state and others? It's possible.