Cereal falling out of flavor with some Americans

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(KTVI) – Cereal seems to be falling out of flavor with some Americans.  Now sales of cereal are down three percent over last year.

Now, some companies are taking steps to stop the drop by pushing cereal as a snack food instead of just for breakfast.

Many customers cite changes in society and diet as well as time constraints as reasons for their drop  in cereal consumption.

Even with the drop is sales, cereal remains the #1 breakfast food.


  • Amy B. Jordan

    Um, did anyone factor in the insane rise in the price of milk? I’ve been a huge cereal fan all my life, but now milk costs too much, Cheaper for me to buy calcium supplements.

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