Chicago ad campaign asks commuters to come to St. Louis for a “Weekend Quickie”

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

ST. LOUIS, MO (KTVI) – A new marketing campaign for St. Louis by the CVC is raising some eyebrows in Chicago. The St. Louis Post-Dispatch reports that the racy posters are plastered on transit trains. They encourage riders to come to St. Louis for a “Weekend Quickie.”

H&L Partners ad agency put the campaign together for the CVC. They also helped create a unique website to learn more about St. Louis. The site is optimized for mobile phones and looks like a dating app. It asks users to swipe attractive landmarks and then reveals alluring messages. Try it out for yourself, “WeekendQuickie.com.”

1 Comment

Comments are closed.