KANSAS CITY, MO (KCTV) — Was it meant to be a message from extraterrestrials? Some sort of communication from the great beyond?
Neither. It ended up instead being a smart advertising venture for Spirit Airlines.
This “mysterious” crop circle sprouted up off of Mexico City Avenue near Kansas City International Airport within the past couple of days. Many flying out of KCI took notice of it and shared the image of a figure covering himself with baggage parked next to them.
“Anyone know what this crop circle means? Located as we took off from @KCIAirport on @SouthwestAir,” tweeted Brandon @therookiedad.
Turns out the crop circle was showing Spirit’s “bare fare” logo which they started back in May. They say they’re always looking for ways to do creative advertising and save money.
“We have to think of ways to get people to know who we are without spending millions of dollars on advertising campaigns,” said Paul Berry, a spokesman for the airline.
Berry said they’ve never tried the use of crop art before. They paid an artist to create it, but Berry said they spent far less than if they’d done traditional advertising through TV, radio, print and online.
However, most passengers thought the visual message about the nature of the airlines fares was about nature calling.
“Uh … don’t go to the bathroom in a field?” said Jaydon Piburn, of, Raymore, when asked what she thought about the crop art while passing through KCI.
The man cut into the crops does bear a resemblance to the man on the restroom signs, but he is not crossing his legs. He is covering up a symbol of Spirit’s “bare fares.”
The “bare fare” campaign and logo demonstrate Spirit’s one carry-on personal item that goes under a passenger’s feet. Their ticket fee doesn’t include drinks or baggage; it gets a person from point A to B and nothing more.
“I think it is creative. I’m not sure everyone is going to get it. I certainly didn’t,” said David Byrd, of Denver.
Spirit Airlines starts up at KCI Aug. 7 and 8.
By Laura McCallister