Online start up aims to help small businesses get noticed

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

ST. LOUIS (KTVI) - Dabble is an online platform for finding in-person classes with options varying from pizza making to furniture restoration, and pancake art to beer tasting.

The company was founded in Chicago in May 2011. The founders backed out of the project, and in July 2014 Jay Swoboda received an Arch Grant to bring Dabble to St. Louis.

"Arch Grants is a non-profit that helps attract and retain start-ups in St. Louis with a $50,000 grant," said Swoboda, CEO of Dabble.

Dabble's main markets include Chicago, Denver and St. Louis. Swoboda's team of five full-time St. Louis-based employees is working with 40 local organizations to expand their customer base.

He says the partnership is great for new businesses, small businesses and businesses just looking to get more people in the door.

"When people sign up for one of our classes through Dabble a lot of times they don't even know where they're going, so they'll come down to our shop and be like 'Oh wait, what is this?’ said Jenny Murphy, Executive Director of Perennial, a non-profit specializing in creative reuse.

Scott Sandler, owner of Pizzeoli of a Neapolitan pizzeria in Soulard that opened its doors in October 2014, said he had been thinking about hosting a pizza making class but didn't have the time or energy to coordinate it himself. By partnering with Dabble, he was able to market his event to a larger audience.

There is no cost to list an event on the Dabble site. Dabble takes a cut from each ticket sold on the site for an event.

The pizza making class at Pizzeoli is scheduled for Sunday, May 31 at 9 a.m.

Click here to see all of the Dabble classes offered in St. Louis.