ST. LOUIS, MO (KTVI) - It really is a big award guys, and gals. Ted Drewes Frozen Custard of St. Louis is back in the international spotlight. An Irish marketing firm named Ted Drewes the best ice cream shop in the world after a round of international voting. The iconic custard shop won the award last September and the trophy arrived Monday.
Soolnua is a branding and marketing firm in Dublin, Ireland. They publish the "World Ice Cream Index" every year. It was no surprise to St. Louisans that Ted Drewes got the top spot. The Irish firm says their ice cream index highlights authenticity and originality.
Ted is now semi-retired. His son-in-law now owns the business and is the general manager. Even though he isn't there for day to day operations now, Ted Drewes' business philosophy is still followed, "You're only as good as the last customer you served."
Ted Drewes may be in the running again this year for the best ice cream shop in the world. The winners will be announced in September.
You can get a special Valentine's Day frozen custard at Ted Drewes Tuesday. It includes a chocolate covered strawberry.