Tight competition creates low gift prices

ST. LOUIS, Mo. _ Gifts appear to be benefitting appear to be benefitting from tight competition and pressure to keep prices low.

The cost of each item was revealed this morning on PNC`s interactive website (pnc.com/ChristmasPriceIndex), which teaches consumers about the index and features a historical comparison of index data. Of the 12 items measured by the index, nine remained the same price as last year.

Michael Scully, PNC Bank Regional President, explains.

For more information visit: www.PNCChristmasPriceIndex.com