Airport officials surprised by WOW air’s sudden departure announcement

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

ST. LOUIS - WOW air is taking off from St. Louis – for good. The budget airline made the announcement late Monday afternoon.

According to St. Louis-Lambert International Airport officials, the decision was unexpected.

“We had talked to them and they said, 'No, we will be loading the schedule here in the near future for the spring and summer,' said airport director Rhonda Hamm-Niebruegge. "So we were caught a little bit by surprise and I think they are just growing very fast.”

Joe Bauer drove from Springfield to catch a late-night flight to Iceland. But when he didn’t see anyone working the check-in desk, he panicked a little.

“I thought they were out of business already," Bauer said. “I love to travel and work in a travel company so this was a good way to get over there and in a cheap way but now I gotta find just a different method and pay more, which is unfortunate.”

The low budget and St. Louis’s only flight to Europe launched its services back in May.

To get the airline operating here, St. Louis area governmental agencies offered hundreds of thousands of dollars in incentives to help market the new route.

“We will lose the landing fees coming in from the planes and, obviously, we like having the activity and the non-stop," Hamm-Niebruegge said.

Some travelers said that maybe the city needs to do more to invite international services and keep them here for a long time.

“Maybe some tax breaks," said customer Steve Sterne. "There probably could be some things that could help WOW improve their economics flying out of here.”

“Having an international flight is important to the city," said Eric Zeece, who was also catching the late-night flight. "It’s important to the business, it’s important to link the city to other parts of the world; that helps increase trade and commerce.”

Hamm-Niebruegge went on to say that despite the setback, officials are continuing their focus and efforts to market other airlines.

“If you take a look at our domestic market in St. Louis, we are very, very strong and that continues to grow," she said. "We made the United announcement and the additional ads that Southwest is putting in the spring, so this has nothing to do with our domestic strength.”

Hamm-Niebruegge said the airport is already in talks with several other international airlines to try and replace WOW air.

WOW Air sent this response to FOX 2 Monday night:


WOW air is disappointed to confirm the cancellation of the service from St. Louis Lambert International Airport this winter, with the final flight from KEF to STL January 6, 2019 and the final flight from STL to KEF on January 7, 2019. Unfortunately, it has to be said that St Louis was a disappointment for WOW air this summer in terms of end results, with load factors not achieving the targets that were set for the route in the beginning, and compared to other markets in our network.

Passengers booked on flights after these dates will be entitled to a full refund, or alternatively can fly with us from one of our other destinations at no additional cost.

It has also been decided that WOW air will not resume flights from Cincinnati/Northern Kentucky International Airport and Cleveland Hopkins International Airport next year with final flights being in October, 2018

Best Regards

Svana Fridriksdottir"

Notice: you are using an outdated browser. Microsoft does not recommend using IE as your default browser. Some features on this website, like video and images, might not work properly. For the best experience, please upgrade your browser.