ST. LOUIS - Choosing a gift for your family, friends or colleagues during the holiday season can be a challenging task.
Elenor Williams, associate professor of Marketing at Washington University Olin Business Schooll has found that most people find gift-giving to be: difficult, expensive and stressful.
She joined Fox 2 with the golden rules for successful gift-giving.
4 Rules For Successful Gift Giving
-Give them something they want
-Give them something they need
-Give them something they don`t need to keep - an experience, a memory or something to consume
-Give them something to remember you by a sentimental gift