Does eating popcorn at the movies keep you from noticing ads?

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ST. LOUIS, MO (KTVI) - Why do some people pay more attention to ads at the movies than others? Tim Ezell talked to Dr. Erin Shannon about a new study that says a person's attention to ads has to do with what they are eating, specifically popcorn.

According to researchers, chewing popcorn blocks the pervasive influence of advertising and keeps our mouths from unconsciously trying to pronounce names within ads. The research was published in the Journal of  Consumer Psychology and said that movie goers who at popcorn were in no way effected by the advertisements they saw.

For more information on Dr. Erin Shannon, visit:

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