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ST. LOUIS, MO (KTVI) – Buying watches for the holidays might be cliche, but you’ve probably never seen watches like these. JORD, a Swedish word meaning ‘earth, soil or land,’ is the name of this unique watch brand.

Owned and operated by St. Louis native brothers, each JORD watch is named after something St. Louis, such as streets and made out of all types of natural woods.

Brand manager, Salmaan Shah and Retail Director, Abby Peskorse stopped by FOX 2’s newsroom Monday morning with some JORD products.

JORD Wood Watches