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(KTVI)- We recently talked about the annual Start Up Challenge held in St. Louis. The challenge is a competition that awards some of the brightest minds and ideas.

Today’s product is the Zymplr Liner. It’s a new sports helmet liner that reduces the risk of concussions.

Abu Abraham and Gabe Santa Cruz are the co-founders of  Zymplr and the runners-up in the Start Up Challenge.

They stopped by to tell us more!

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