CHESTERFIELD, Mo. – American Girl is celebrating its 25th birthday, but there is no celebration in St. Louis. The company confirmed it will close its store in the Chesterfield Mall on February 21.
The company said the decision was based on the current challenges facing the mall.
“The decision was based on the current challenges facing the mall property, which have adversely impacted our store’s business,” said Susan Jevers, a brand spokesperson. “Although American Girl is frequently exploring other locations for new retail stores, no decision has been made if another store will open in the St. Louis area.”
St. Louis was showing strong support, but declining sales coinciding with the foreclosure of the 40-year-old mall forced American Girl’s hand in the decision.
At present, the mall is being marketed for redevelopment. Chesterfield City Administrator Mike Geisel said multiple parties are looking at the site trying to figure out what the private market wants.
“We expect it to be a multi-use development proposal involving office space, commercial, retail, maybe public spaces, entertainment, but a full spectrum of uses,” Geisel said.
The closure affects 10 full-time employees and 27 part-time employees.