ST. LOUIS, MO (KTVI) – For the first time ever, Budweiser has decided to end the suspense over the premier of their Super Bowl ad. The 2013 promo features the Budweiser Clydesdales, which have appeared in 23 Super Bowl commercials since 1986.
The commercial titled “Brotherhood” is breaking other new ground for the brand by using twitter to name the newest Clydesdale. Budweiser joined Twitter just a few days ago.
Among the steeds seen on camera is a baby Clydesdale at the beginning of the ad. Budweiser is inviting its fans to help name the 15-day-old stallion via its Twitter feed by submitting names to the hashtag #clydesdales.
A-B is one of the Super Bowl’s largest ad spot consumers.
By Veron Culley