ST. LOUIS, Mo. – A new and uplifting COVID-19 television commercial has just begun airing across the country thanks to a St. Louis hometown favorite.
The ad, “Reunited with Buds,” sees the world-famous Clydesdales team up with a puppy for an ad to celebrate the reopening of bars across the United States after coronavirus restrictions closed so many doors.
It’s no surprise that bars customers like the ad.
The ad was made from archived footage of previous Budweiser ads to abide by social distancing guidelines during production.
Jim Bicklein, general manager of the Anheuser-Busch Brewery in St. Louis, says like other companies, it’s been a challenge to keep brewing beer during COVID-19.
There’s also the mention of staying safe in the commercial during COVID-19.
“We do check temperatures as we’re coming in to make sure everyone’s got a good temperature. Anheuser Busch covers 100 acres; social distancing is not typically a problem for workers,” he said. “Our employees do a great job of keeping the brewery in a pristine condition.”
Bicklein says the brewing process and the alcohol ensure there’s no risk to customers. Sales have been steady, though it didn’t help when bars and restaurants closed.
However, the losses were made up by people running to the supermarket early in the pandemic and they were not loading up on only toilet paper.
“Obviously, as people are stocking up in the grocery store as part of that first phase in March and April, we did see our larger packages—a sales increase—on those,” he said.
The brewery tour, a longtime popular destination for tourists and locals, remains closed. Bicklein doesn’t know when it will resume. He’s waiting for a lifting of state and local guidelines the tours come back.
Meanwhile, Anheuser-Busch says that they have also distributed 500,000 bottles of hand sanitizer through their foundation. They have also established temporary blood drive centers.
The company is also helping with the economic impact of the virus. They have contributed $1 million to the US Bartenders Guild’s Bartender Emergency Assistance Program and more than $2 million to support bar and restaurant workers.