Billy Busch unveils plan for Grant’s Farm acquisition

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SOUTH COUNTY, MO (KTVI) - New details are emerging in the Busch family battle over the future of Grant`s Farm. Billy Busch has submitted his plans if he were to take over ownership of the iconic South County attraction.

He says his ownership model will work by increasing concessions, bringing in corporate sponsorships and adding big events. Four of the other Busch siblings want to sell Grant`s Farm to the St. Louis Zoo.

Billy wants to build a small brewery here for his Kraftig Beer business and also have the Kraftig Headquarters on the farm. Kraftig would pay $60,000 a year in rent plus $500,000 a year in marketing costs.

His plan is broken into phases and expands the operations year round.

In the first year, old farm buildings would be cleaned, repaired, and painted, small, authentic food shops would be introduced, sponsorships would be sold, festivals and other events would be added, and space would be marketed for weddings, luncheons and corporate outings.

In year two, a few exhibits would be added including a mini-theater, a Busch family photo gallery and a rotating display of the family`s old carriages and coaches. A children`s playground and a 10-thousand square foot pavilion would be built. Statues would also be unveiled of the Busch siblings mother and father.

In years three to five, the plans are to build a $4.5 million German style tasting room and demonstration brewery. Beer samples and park entry would remain free.

There is a pending lawsuit between the Busch siblings over the future of Grant`s Farm. A hearing is set for this month.

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