Some Enjoy Bitter Cold, Others Buy Supplies

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ST. LOUIS, MO (KTVI) – Thursday’s chilly temperatures aren’t record-breaking, but with the mercury in the single digits, one might think that would keep most people indoors.

However, at Steinberg Skating Rink in Forest Park, that wasn’t the case.
According to Rink Manager Jeff Kasal, a local Catholic school holds an annual skating event at Steinberg on the last Thursday in January, which, this year, happened to be the chilliest night in a long time.

If it weren’t for this big group, the manager says the rink would probably be mostly empty on such a cold night.  He explains, “The perfect weather’s around 40 degrees. When it gets colder than that, with the wind chill, our business dies off, and when it’s warmer, our business dies off.”

Still, with the skating event planned in advance, kids and their families bundled up and made the best of it.  Skater Lisa Basich says, “If you cover your skin, you’re fine. It’s actually really pleasant out here with everything bundled up.”

But not all businesses were as lucky as Steinberg on Thursday.

At Branneky True Value Hardware Store in Bridgeton, the chilly day was a little bit busier than usual, but not by much.

Some came in to buy space heaters and fuel, but with the weather expected to warm up again soon, not too many people felt the need to stock up on salt, shovels, and snow blowers.  

Store owner Jeff Branneky explains, “The weather that goes up and down, where it’s cold and warm, that’s probably the worst situation for business, because people are ready to buy spring stuff, and then they have to go back to cold, so it’s just waiting.”

Branneky says, surprisingly, more customers came in Thursday to buy seeds and planting supplies than cold weather items, perhaps a sign of optimism that spring could come early.

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