Blues and Bud Light partner on new hockey fan experience


BOSTON, MASSACHUSETTS – JUNE 12: Pat Maroon #7 of the St. Louis Blues celebrates with the Stanley cup after defeating the Boston Bruins in Game Seven of the 2019 NHL Stanley Cup Final at TD Garden on June 12, 2019 in Boston, Massachusetts. (Photo by Patrick Smith/Getty Images)

ST. LOUIS – More than 40 bars will offer Blues fans a new augmented reality experience that will allow fans to earn rewards and prizes while cheering on their Stanley Cup champions.

Points can be collected by checking in each time you visit, and by collecting the 30 different effects.

At the end of the season, the fan that collects the most points will receive a bud light backyard BBQ, featuring Blues Alumni, Louie, Blue Crew, yard games and inflatables, and of course, plenty of Bud Light.

This Bar Bleeds Blue will launch on January 2nd and be featured at more than 40 participating bars across the metro area.


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