(CNN) — Brad Pitt can’t be getting much sleep right now.
The 49-year-old actor is doing a frenzied press tour for his upcoming zombie thriller, “World War Z,” jumping from London to Paris to Berlin to Atlanta, Georgia, within one week. And he didn’t stop there.
The father of six followed up his ATL visit on Thursday with same-day, whirlwind trips to Philadelphia, Chicago and Austin, Texas.
At each stop, Pitt surprised fans at early screenings of his apocalyptic epic, which doesn’t officially open in the States until June 21.
In Atlanta, he was spotted at a local movie theater with free T-shirts in hand. Near Philly, he popped up at the King of Prussia mall, where he tossed out more shirts to the whooping crowd and had the good sense to say that he’d “just crushed a cheesesteak next door – it really is the perfect sandwich.”
Up in the Windy City, Pitt repeated his now-patented T-shirt-tossing move to enamored fans, one of whom screamed out, “I love you, Brad.”
And down in Austin, Pitt began by thanking that screening’s host, Ain’t It Cool News’ Harry Knowles.
As Knowles explained to his famous guest, the screening’s attendees had come up with their own plan for how they’d escape a zombie threat like the one Pitt’s Gerry Lane faces in “World War Z.”
Based on the novel by Max Brooks and directed by Marc Forster (“Monster’s Ball”; “Quantum of Solace”), the movie adaptation stars Pitt as a UN worker who finds himself trying to save both his family and humanity as a zombie pandemic breaks out across the globe.
So what would be the actor’s plan to make sure his fiancée, Angelina Jolie, and their kids are safe?
“Get in the fastest car you can find,” Pitt told Knowles. “They’re quick.”
The amount of muscle – and air mileage – the star is putting behind the promotion of “World War Z” could signal to cynics that the movie must not be that great, but then again, Pitt’s potential blockbuster had a pricey budget. Vanity Fair, which chronicles the production issues that plagued “World War Z” in its June issue, asserts that if studio Paramount doesn’t recoup its $170 million-plus budget at the box office, it’ll “go down as having made the most overpriced zombie movie in Hollywood history.”
Luckily for Pitt, who also serves as a producer on “World War Z” through his Plan B production company, early reviews have leaned toward positive.