Daylight Donuts TikTok video goes viral, racks up 13M views and counting

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CHESTERFIELD, Mo. – For many donut lovers, there’s nothing better than a freshly glazed donut.

Daylight Donuts in Chesterfield decided to test their customer’s taste buds by showcasing one of life’s sweet pleasures to the sounds of Christmas tunes!

Owner Drew Selman posted a video to TikTok, showing an assemble of donuts hot out the fryer being glazed to Mariah Carey’s famous “All I Want for Christmas Is You”.

The video has since been watched 13.4 million times on TikTok.

“I was very surprised to see all of the followers and views the next morning,” said Selman. We have people all over the world watching our video. One of the most famous duets is two police offers sitting there with their mouths wide open”.

Selman said the shop started posting on TikTok; the popular app that allows users to make and share short video clips, to show people what it is like to make donuts.

“There are videos of me pulling apart the dough, mixing the icing, and doing things around the shop”.

The team plans to add more content throughout the pandemic.

“After Christmas, I think we should set up a live feed and go live from the kitchen. It’s no special secret to making donuts, it just fun”.

He said he wants the videos to excite people and bring in new customers to the shop.

“We offer adult treats, including boozy donuts and milkshakes”, said Selman. We also have a Maple Bacon with Bourbon, and Chocolate Glaze Whisky”.

Daylight Donuts is located at 155 Hilltown Village Center Drive and is open from 6 a.m. to 10 p.m. Sunday-Wednesday and from 6 a.m. to 11 p.m. Thursday-Saturday.

Click here for entire menu.

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