ST. LOUIS, Mo. — A new ad campaign is encouraging Americans to return to the original social media, having a beer out with friends. Miller Lite is promoting dark-colored offline cans to bars across the country to inspire more drinkers to take a break from social media. Instead, they are encouraged to spend time with friends over a cold brew.
The writing on the back of the new offline can says, “It’s better to have a few friends in real life than a few thousand followers.” The Miller Lite off-line cans will be supported with a campaign that aims to inspire drinkers to invite friends to go bar hopping.
Miller Lite’s new TV spot focuses on missed connections, people staring at their phones instead of interacting with friends. One of the spots has the message that it is better to stop swiping left because you might not notice what’s right in front of you. In the commercial, a woman misses the attractive man to her right because she’s so busy looking at her smartphone.
The 12-ounce cans are a limited edition and will be available in more than 500 bars and taverns in 27 states starting this week.
Missouri is a participating state. Here’s how you can get this beer:
- Head to your local bar this month to see if it is participating in the nationwide Miller Lite Offline Can promotion
- To get a Miller Lite Offline Can courtesy of Miller Lite, in select states in participating bars a group of friends can meet up, scan the QR code on the branded table tent, and put their phones down at the bar for 30 minutes. Once the timer is up, each participant will get an Offline Can.
- Or if you don’t want to put your phone down you can purchase the beer in the dark can (same price as a usual Miller Lite).