High school adds sports video scoreboard to raise money through ads

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ST. LOUIS, MO (KTVI) - The Parkway School District has taken fundraising to a new level. They went high tech to generate more cash for student sports and student activities.

Parkway North was the first high school in the district to get a big brand new video screen score board. Money generated from sales of ads could become the school’s number source of for fundraising.

Mike Roth is Parkway’s Director of Athletics. Roth said, “It’s larger than any video board in St. Louis high school.” Fans were impressed. One woman said, “I think it looks cool.” Another woman said, “It’s pretty awesome.”

Cash from ads that are shown on the big screen will support 28 sports and about 8 different activities like drama and band. It should take some fundraising pressure off of students, coaches and parents. Roth

Mike Roth said, “We like to say get them out of the concession stand and get them in the stand to watch their son or daughter play sports.”

Parents who volunteered during Friday night’s game at the concession stand were pleased the scoreboard is now place.

Corey Essex, a parent and student said, “It definitely relieves a little pressure so we could enjoy the game a little more.” Leviticus McNeal is also a volunteer parent, “I think it’s great idea for the parkway district as a whole.”

Students will operate cameras and the control room showing the game live as well as instant replays. They can watch their work up on the big screen.

Sam Klein is a camera operator, “It’s really cool knowing it’s you and your camera on there. It’s really great the technology has moved so quickly that we have the ability to do this.”

The district spent just over one million dollars on the four score boards, advertising has already brought in three quarters of a million dollars.

Roth said, “We are so excited in parkway to have this opportunity tonight.” In the future they hope to put video screens in gyms for basketball and at baseball fields.


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