Ozzie Smith, Gilbert Gottfried among the celebrities St. Clair County is using for vaccine reminders

Illinois

ST. CLAIR COUNTY, Ill. – The St. Clair Emergency Management Agency is getting creative to remind everyone to get a COVID-19 vaccine. They have turned to Cameo to get celebrities to share their announcements. So far they have enlisted the help of comedian Gilbert Gottfried and Cardinals legend Ozzie Smith.

“We have to think outside of the box and it’s worked,” St. Clair County EMA Director Herb Simmons said. “It’s stirred some interest.” 

Simmons said the agency paid less than $500 total for both Cameos, which can be reimbursed by the federal government. 

“If we can do 100 shots more from Ozzie Smith getting on there and being recognized, then that’s money well spent,” Simmons said.

“Today, we were excited to see Cameos booked from Gilbert Gottfried and Ozzie Smith in an effort to promote vaccinations available at a free vaccination site in the St. Clair County community,” a Cameo spokesperson said. “We know this is just one example of the ways fans and talent are leveraging Cameo to share important information and spread awareness for worthy causes around the world.”

The use of Gottfried as a spokesman is remarkable because of his style. He is known for his shrill voice and crude humor. You won’t forget hearing this message:

“Hi, this is Gilbert Gottfried with an important message. St. Clair County is running a COVID-19 mass vaccination site at the Belle Clair Fairgrounds. You know you have to do it. You have to get vaccinated, no kidding. This one is a matter of life and death, so go there. It is at the Belle Clair Fairgrounds. It is going to be open every day except Wednesday. So, go there and get vaccinated,” Gottfried said.

Anyone can request a short message from a celebrity through the Cameo app. Videos on Cameo average about 25 seconds in length. Messages from Gottfried on Cameo cost $175 and $101 for Smith.

Simmons said this mass vaccination site used to vaccinate about 3,000 people a day, but it has dwindled to about 1,000 each day. Simmons hopes the Cameo videos, along with perks like free ice cream or coupons from nearby restaurants, will help entice people to get the vaccine. 

Illinois will begin vaccinating any resident 16 years old and up by April 12. St. Clair County is closing the mass vaccination center at the end of this month. Demand for the vaccine has recently waned. Click here to register on St. Clair County’s website.

Copyright 2021 Nexstar Media Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

About FOX 2 News

FOX 2 and KPLR 11 in St. Louis cover the news in Missouri and Illinois. There are over 68 hours of live news and local programming on-air each week. Our website and live video streams operate 24/7. Download our apps for alerts and follow us on social media for updates in your feed.

President Harry Truman said: “It is amazing what you can accomplish if you do not care who gets the credit.” That spirit is alive and well at Fox 2. Our teamwork is on display each and every day.

Our news slogan is: “Coverage You Can Count On.” We quite frankly are too busy to worry about who gets the credit. Our main concern is serving the viewer.

We go where the stories take us. Whether it be Washington, D.C when a Belleville man opened fire during a congressional baseball game practice or to Puerto Rico where local Ameren crews restored power after more than 5 months in the dark.

Coverage You Can Count On means “Waking up your Day” with our top-rated morning show. From 4:00 am-10:00 am we are leading the way with breaking news. But our early morning crew also knows how to have some fun! Our strong commitment to the communities we serve is highlighted with our Friday neighborhood shows.

Our investigative unit consists of three reporters. Elliott Davis focuses on government waste, Chris Hayes is our investigative reporter, and Mike Colombo is our consumer reporter. They work in unison with the news department by sharing resources and ideas.

We continue to cover breaking news aggressively and relied on our seasoned journalists to make a difference with the stories we covered. The shooting of Arnold Police Officer Ryan O’Connor is just one example of that. Jasmine Huda was the only reporter who had exclusive access to the O’Connor family during his amazing rehabilitation in Colorado.

Last, but certainly not least, FOX 2 and KPLR 11 are committed to covering local politics. We host debates among candidates and have the most extensive presidential election coverage. Our commitment to politics isn’t just during an election year. We produce two political shows that air every weekend.

More local COVID-19 maps and stats

Popular

Latest News

More News