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ST. LOUIS, MO (KTVI) – A serious PSA addressing heroin addiction will air in the Super Bowl this weekend.  The National Council on Alcoholism and Drug Abuse bought the 60-second spot, according to the St. Louis Post-Dispatch.  It should air sometime just after halftime.

It is the work of a few St. Louisans.  The ad’s ad’s creator, Mark Schupp of Schupp Consulting and the director, Scott Ferguson live in the gateway city.