MADISON, Ill. – NASCAR comes to St. Louis this weekend, and the inaugural “Enjoy Illinois 300” race is sold-out. The race will take place Sunday at 2:30 p.m. in Madison, Illinois at the World Wide Technology Raceway.
On Sunday, fans will pack more than 57,000 seats and 1,200 campsites. There are also several exciting events ahead of Sunday’s race, from music to food, to an augmented reality version of the WWT Raceway.
“It’s really exciting, what we’ve taken is the raceway, and added a bunch of gamification elements on top of it,” said Kyle Lindsey with World Wide Technology. “This way, people can experience it not only differently here at the racetrack, but in theory you can do this at home.”
Ticketed fans Saturday will be entertained by 30 bands on 5 stages, and several interactive STEM activities including RaceAR. This features RaceAR, the first-of-its-kind augmented reality race simulation developed by World Wide Technology.
Community youth programs will showcase robotics, karting and STEM through hands-on activities, while an esports tournament determines the winner of a 16-team double-elimination contest hosted live on the Midway prior to the NASCAR Cup Series race on Sunday.
“We’re so excited to bring something to the region, to invest in this raceway, and absolutely promote diversity and inclusion, and offer racing and experiences to people like this who might not have had them before,” said Ashley Harris, with World Wide Technology.
There’s also going to be a NASCAR Camping World Truck Series race Saturday.To prepare for the busy weekend, renovations and upgrades to the raceway have been years in the making.
“It’s been incredible. It’s been 10 years, and here we are today with NASCAR Cup in St. Louis for the first time. It’s like having the Super Bowl,” said Chuck Wallis, Vice President of Bommarito Automotive Group.
Enjoy Illinois 300 is a big deal for the area, and a major economic driver for Illinois.
“We think that with all the people coming to the area are going to have a $60 million economic impact for the region,” said Khama Sharp, Illinois Department of Commerce and Economic Opportunity. “So we’re excited for tens of thousands of people that are coming and look forward to everyone coming out and enjoying the race.”
Sunday’s race will be the first sell-out and largest single-day crowd ever at World Wide Technology Raceway. The race begins at 2:30 p.m. Sunday