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ST. LOUIS – A new airline will soon begin flying out of St. Louis and it’ll mean the return of some large aircraft to Lambert’s runways. ​

Officials announced that starting in May, WOW Airlines will begin direct service from St. Louis to Iceland. ​

“Access to convenient travel abroad is a benchmark of a great metropolitan area.” Said St. Louis County Executive Steve Stenger.

And with the introduction of WOW Airlines to the St. Louis market, Stenger believes other international air travel opportunities will come knocking.

“I think this really opens up a door we needed opened up to get us to Europe.” added Stenger.

WOW’s expansion to St. Louis, Cleveland, Cincinnati and Detroit gives the budget carrier 12 U.S. destinations. St. Louis Lambert International Airport Director Rhonda Hamm-Niebruegge says her team wowed “WOW” over several years at industry forms she likened to speed dating.

“For them I think what was attractive about St. Louis was that they’d be the first to come back in. That was important to them.” said Hamm-Niebruegge

Starting next year, St. Louisans will be able to fly WOW Airlines one-way to Iceland for just $99. The introductory offer includes taxes and allows you to board with one personal item. You`ll pay more for your seat, carry-on bags, checked luggage and an in-flight meal. Once you land in Iceland, one-way connecting flights to Amsterdam, Berlin, Copenhagen, Dublin, Frankfurt and Paris start at $149.

“For people that want a little more premium service, they can offer that too and charge up. They really have catered to that let’s open the world to everybody.” added Hamm-Niebruegge.

Airport officials say on average, 300 passengers a day fly out of Lambert with Europe as their final destination. The County Executive hopes that number will rise thanks to a $600,000 marketing budget funded by the St. Louis County Port Authority.

“Historically speaking, when WOW moves into a market and they’re successful, other airlines follow.” said Stenger.

Tickets go on sale today and can be purchased at

Press conference from St. Louis Lambert Airport: